Eine Überprüfung der Programmatic Advertising

Eine Überprüfung der Programmatic Advertising

Blog Article

Programmatic is the best way to buy ad inventory to reach the masses due to the abundance of cross-platform inventory.

As a marketer, you want to maximize sales from your campaigns as much as possible, and programmatic ads can be a huge asset. I may not Beryllium thinking about buying a new car while watching Kids Baking Championship, but some are — and that's the benefit.

With RTB, the Absatzwirtschaft departments can avoid spending marketing resources on purchases of Schreibblock ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to Grenzmarke the number of times a Endbenutzer is exposed to the same ad.

This method gives advertisers the ability to place ads across multiple channels with little human interaction.

Videos posted onto social media as a part of a larger campaign, such as this 80s-themed music video produced by peanut company Planters for the holidays

‫المملكة العربية السعودية - العربية‬ ‫مصر - العربية‬

Next, the demand-side platform assigns a value to the Endbenutzer and places a bid on the ad space based on that information. 

Advertisers can also quickly adjust their audience strategies to capitalize on what is or isn’t working, ensuring their ads are always optimized.

For example, a desktop ad might not have the Betrugsprävention same effect if the ad is optimized best for mobile, and programmatic platforms will make that decision for you.

It’s a popular advertising method for brands — with good reason. Rather than manually searching for and reaching out to publishers, brands can use programmatic advertising to place their ads on a network of publishers without needing to reach out to them individually. 

While the principles of advertising remain pretty much the same, it’s no longer a world of Martini lunches and handshake deals. 

This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.

Ad exchanges. This is how SSPs flow their ad inventory to DSPs. DSPs connect to an ad exchanger, where ad prices fluctuate based on the competitiveness of that inventory. Think of the ad exchange as the neutral ground where transactions between SSPs and DSPs occur.

Ehrlich time bidding operates through a popular programmatic advertising model called cost mit hilfe mille, or CPM. Certain types of programmatic ads are measured by cost durch mille (CPM), which means cost qua thousand impressions.